Guest Speak

Buy gold and get a diamond free! Yes, you read that right! Who would not want a deal like that? We all get fascinated by the banners displaying optical discounts. But do we ask how much gold do we need to purchase to get how many carats of diamond? Such a question might hit us, but not at the first glance at the promotional material. The idea is to let the customer know that ‘if you become our customer, we can do more for you instead of just selling the product.’ This is what the concept of ‘Customer Loyalty Programme’ is all about.
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Public relations, often abbreviated as PR, is a vital component in modern communication, yet it frequently finds itself thoroughly misunderstood. The terms "gimmick," "stunt," and "promotion" are often mistakenly used with reference to the diverse activities of public relations professionals. This misunderstanding seriously diminishes the true value of PR and negates that the fact that PR helps organizations to build meaningful relationships, cultivate positive reputations, and achieve long-term objectives.
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In an unpredictable world, crises can strike at any time, posing serious risks to businesses, organizations, and individuals. Whether it’s a product recall, data breach, PR disaster, or natural calamity, the response to a crisis determines the impact it has on reputation, operations, and stakeholder trust. Effective crisis management is not just about damage control but proactive preparation, swift decision-making, and clear communication.  (continue reading)

One of the few marketing strategies that have stood the test of time and continue to advance with new media and technologies is ‘storytelling,’ which is as old as time. For thousands of years, people have conveyed stories using words and images. Storytelling is a component of integrated marketing communication and promotions; it ensures the critical message is coordinated across all media platforms and channels. For this reason, Public Relations (PR) firms should always develop their storytelling skills. PR professionals can tell an engaging tale well. (continue reading)

Public relations for Bharat offers two major areas for future growth: (1) PR practice transformation due to Digital Bharat (non-English languages); (2) Flood of IPOs, especially SME listings from across India. Traditional PR focusing on print and TV media, though still important, has a much smaller role to play today. But, we need to remember that ‘CONTENT’ was, is and will continue to remain the core of all PR and only the medium for its delivery changes. (continue reading)