Ahmedabad is one of the burgeoning markets in manufacturing and service industry. The city is also home to main state-level bureaus of national and local publications and channels, including news wires and dedicated business publications as well as channels – in both English and Vernacular language.
The presence of businesses in Ahmedabad cuts across a broad spectrum ranging from generations-old family-owned businesses to some of the largest corporates in India to multinational corporations having a strong presence here to mushrooming startups in various sectors and more. This is over and above the legacy institutions and educational institutions in the city, that have remained to be the identity of Ahmedabad.
Complementing the branding and strategic PR positioning of these entities is the PR industry here. Some 30 unique PR service providers are successfully operational in the city today.
Home to individual PR consultants, dedicated corporate communications teams and homegrown as well as national agencies – the PR landscape in Ahmedabad has evolved in sync with the growing industry here.
The city is also home to a number of niche PR service providers as well as emerging boutique agencies that collaborate with national agencies, extrapolating their services in the Ahmedabad and Gujarat market.
The city is also home to a number of niche PR service providers as well as emerging boutique agencies that collaborate with national agencies, extrapolating their services in the Ahmedabad and Gujarat market.
Over the years, the PR industry in Ahmedabad has advanced and scaled up to cater to the emerging needs of individuals, institutions, corporations, and a range of other organisations. The PR industry here saw a marked growth during the IPO wave of the late 90s.
This not just propelled the growth of the PR industry here, with more agencies foraying into the market but also altered the core approach of PR and reputation management of firms operating here.
Today, PR firms in Ahmedabad have moved well-beyond the news coverage-only model. They have rather taken to a more structured, strategy-driven, and consultancy-driven approach towards reputation management, brand building, core PR offerings and crisis communications. At the same time, representatives of PR firms continue to have healthy exchanges with media professionals in Ahmedabad as well as other parts of Gujarat.